July 3rd, 2011 Bobby Pena Posted in Movies | No Comments ?
Today, advertising yourself or your business online is an essential part of becoming successful. In addition to a traditional and very well designed website, you should also include an online campaign that successfully utilizes a custom capture page, rather than replicated pages. If you are looking for information on the benefits of using these pages and how they can be used in conjunction with successful email campaigns, this article can help.
Custom capture pages are pages that are not actually a part of your main website. These pages are usually linked to through online ads, such as those that are found in search engine results, and in emails that your marketing team sends out. Typically, capture pages are used to generate interest in your products and services, while also driving traffic to your main site.
Many people drive potential customers to a capture page, rather than their main site, because they can place very specific and targeted information on the capture site. For example, if you are running a campaign that has been designed to generate interest in several of your products, you could place all of the necessary information on a single page. If you were to send customers to your main site, they would probably have to spend quite some time looking around and searching for that information, which would result in a bad online experience for them.
Any custom capture page should contain some very important features. For instance, it should be branded, so customers recognize that it belongs to you and your company. The domain should also be very similar or the same as your main site?s domain and you should also use relevant keywords within the text of the page.
There are marketers who replicate the same capture page over and over again. These sites will then be packed with varying keywords and will have different domains in order to increase the amount of traffic the site receives. However, the pages will all largely appear to be the same.
You should avoid replicating your capture pages because search engines are now coming down on businesses who do this by demoting them in the search engine results. Also, it makes your business look unprofessional. Custom capture pages, in contrast, will be appreciated by your customers for their unique content and by search engines.
The key to any successful online campaign will usually involve the use of a custom capture page. Be sure to think carefully about the contents of your custom pages and always include your company?s branding.
Here is a professional service we have reviewed to be one of the most reputable for Lead Capture Page Design. With unique pages designed for your specific needs and product or services, Custom Capture Pages are most definitely the way to go for the winning edge against your competition
Source: http://foxxfiles.com/movies/why-you-should-use-a-custom-capture-page.html
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